Media Studies Blog Posts
A conglomerate in media that is considered to be a large player in the film industry is the Walt Disney Company. This company is a conglomerate in global media because it owns several companies, such as ABC, Marvel, ESPN, and Lucasfilm. The Walt Disney Company produces and provides several outlets of media internationally for the world. Blumhouse Productions is an example of a small player in the media industry because they do not own a variety of other companies and only operate independently. They produce their films for a global audience internationally despite being a small player in media. Each of them produce their films with a variety of technology by filming and editing content to be created into a movie. These companies reach their audiences by promoting their products with advertisements on print, billboards, radio, and even through trailers before other films. They are delivered virtually and physically through disks and digital copies. The advantages of being the conglomerate in media in terms of distribution and production is that there is more money available to be on a higher budget for production, advertising, and delivery. Also, there is less risk involved when there is more money as a conglomerate when producing a product. The disadvantages of being a conglomerate in media in terms of distribution and production is that there is high expectations and standards that the audience has predetermined. Meaning, there is a reputation on the line. Also, there are a lot of restrictions on conglomerates because of contracts and agreements. The advantages of being the independent media are that the producers are free to do as they want when creating media and can offer a unique perspective. disadvantages of being the independent media are that there is less money for production, distribution, and advertising. Also, many people are unaware of independent companies when compared to conglomerates, which makes it harder for them to generate profits.
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