Media Studies Blog Posts
Media is produced globally and in various ways to create the print media, the broadcast media, and even the news media that can be found around us. All types of media are owned by a specific company or individual that reserve the rights to produce, exhibit and distribute that product. This media ownership can raise a variety of issues in the industry and funding can play a role as well.
Media ownership becomes an issue when large corporations can dominate the industry and reserve the rights to control what people hear or see. This can be especially seen with film media where several large corporations dominate Hollywood by owning smaller corporations. For example, News Corporations which owns the famous Fox filmed entertainment, which then owns 20th Century Fox, and the distributor Fox searchlight. This News Corporations also owns other subsidiary companies like the Sun and the Times. This allows them to play the part of the parent company in order to oversee and regulate the media produced by the other companies. This is a common theme throughout Hollywood, which leads to the issue of only a few companies regulating everything broadcasted to the public. This limits information and content, while also dominating the economy in the way that does not allow small corporations to succeed. Additionally, another issue that can also be seen is the funding in contemporary media practice. Big corporations, such as the big six that dominate the film industry can usually self-finance their productions as the media conglomerates can help financially support them. This is not the case for the smaller individual corporations in film that do not have any financial support when creating media. This lack of funding allows the larger corporations to dominate the industry even further. Even if the smaller corporations find funding to support their production, then they still need to return part of the profit back to the larger corporations that lend them the money they needed to produce their work. To continue, another issue that is present due to media ownership is the limiting of ideas and the controlling of what the audience sees. Influences based on politics and biases of the owners of multiple corporations may also be integrated into the end product of media to satisfy investors in certain scenarios. For example, Rupert Murdoch who is the owner of News Corporations has integrated continuous, conspicuous bias towards a number of political nominees by granting them more screen time on Fox News and other news channels that he owns. Overall, the ownership of media and the issues associated with funding in contemporary media practice have become more prevalent as media has globalized around the world. As society has evolved, these issues have negatively affected the economy, the producers of the media, and the audience of the media. As these issues become more widespread and damaging, media evolves and adapts.
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April 2021
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